How this website came about
We built more than 30 versions of this website. Many headlines, many directions. "Your money, freed." "Freedom Money." "Smart Bitcoin Wallet with Banking." And many more.
Then we looked at others. MiniPay is perfect at sending money from A to B. But it is only about the utility, hardly about values. Muun is the exact opposite. Very clear values, self-custody, but more for people who already know their way around. We want both. As simple as MiniPay. As clear as Muun.
Friends sent us slogans like "Send. Receive. Spend." Well meant. But Revolut can do that too. The question is: why? Why would anyone want Nuri next to their bank? The answer is this text.
Every headline on our website has to stand on its own. My mom has to understand it. An investor has to understand it. And a Bitcoiner too. That is why the website is also our pitch deck. And that is why we compare ourselves openly with others, with Muun, Bitkey, Bitwala, Bringin, wave.space, MiniPay, KAST, RedotPay and Bitrefill. Fair, with sources.
Later we realized that this is not enough. Everyone in the world says simple and secure. That does not describe what we do. A headline has to answer a question. Why Nuri and not Revolut? The answer is that at Nuri you need no account, no email and no ID. And that your money really belongs to you.
We also did not want superlatives. No "the simplest" and no "the most secure" wallet. Everyone says that, and it only makes the others angry. And no wordplay, because the website is translated into many languages. What sounds cool in German might just sound stupid in another language. That is why we would rather write what Nuri does.
In the end Bitkey helped us. No seed phrase. No single point of failure. That is clear and honest. Our headline right now is: Bitcoin multisig, as easy as Face ID.
We keep every version of this website. Also the ones we threw away.